What is Magento

February 14, 2023

What is Magento

‘Fast delivery’ is the key to success in today’s business world. In eCommerce, arriving a day prior would give an immeasurable advantage to your competitors.

Selling a product online has become a common issue faced by millions today. Software industry always comes with pre-built models to commonly recurring problems. So if the same problem occurs in next time, it is less time consuming with very less effort to provide a solution. Magento is one such platform built for running an eCommerce website quickly and efficiently for people who want to have an eCommerce website to sell their products online.

Selling online is a science. For that, you need to concentrate on aspects such as user experience (UX), search engine optimisation (SEO), technology stack, performance, conversion optimisation, reporting and measuring. These are other than the necessity features like displaying products, order processing and payments and user management. To develop a platform with such capabilities, one should do hours of research on these topics to implement a successful online store.

With analysers, data scientists, user experience engineers and engineers in different disciplines, Magento researched to identify the best way to present the online content for an eCommerce website. Then they have come up with the “basic model” which suits most of the businesses. This process is an incremental model which they make their “basic model” up to date to compatible with the other industry and internet standards.

Magento is built with the understanding that different businesses have different types of requirement. The extendability Magento provides is impressive. You can add any feature to Magento without touching the core code. Also, its support for the caching helps to speed up your online store and provide a better user experience. Thousands of plugin in the Market place helps Magento developers implement new features with no time. Regular security patches and feature upgrade help to have a more secure online store. Powerful admin area helps to customise many of the features without touching the code.

Above is a brief introduction to Magento and we are going to help you out to understand what are all the features of Magento and how you can use it to your business to gain more traffic and more conversion.

ABOUT THE AUTHOR

Muditha Ediriweera is passionate about Magento and has nearly a decade of experience in Magento eCommerce development. He has developed a lot of Magento 1 and Magento 2 sites with both OpenSource (CE) and Commerce (EE) platforms. His experience is not limited as a Developer as he guides a lot of people to discover Magento platform capabilities in both code level as a Magento Trainer and features wise as a Magento solution consultant. Muditha is currently helping merchant to sell products online with Magento as a Founder & CEO at NeoSolax with his high calibre Magento development team.

Tags :

Beginner,Magento 2,Training