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What is Magento?
Many Magento Experts have come up with very complex definitions and we would like to go with layman’s terms. After all as Albert Einstein had said “if you can’t explain it simply you don’t understand it well enough”
Let’s say you want to sell online. There are thousands of options available like selling on an eCommerce marketplace like eBay and Amazon. But your goal is not just to sell products but build a brand as well as higher control over your business. So, you decided to develop your own eCommerce website. So you go for a software development agency or a freelance developer to develop your online store. Though it seems simple at first glance, you soon figure out it is very complex to build an online store from the sketch. However nothing is impossible, you are going to consider other options you have. You realize there are many boilerplate paid and open source software solutions available to start with. When you evaluate them you will realize that every platform has their own pros and cons.
Now the next question; what kind of scenario should you choose Magento as your ecommerce platform?
- You want to develop an online platform that you can rely on for years to come.
- You are going to develop a business which is expected to grow large.
- You want your customers to experience the most sophisticated features in an eCommerce platform.
- eCommerce websites should be easily expandable and add many features as business grows.
- Need an above average security so you and your customers are safe with external threats.
- You have a different system to integrate and automate with your platform from email marketing, internal POS system, ERP and etc.
- You prefer to do basic tasks like managing products, managing categories and many others by you or your internal staff through Magento Backend.
- You would like to see comprehensive backend reports so you can measure and improve your business.
- You would like to experience the advanced online selling tactics like omni-channel.
- Specially if you have a business which sells to different countries and regions undoubtedly Magento would be your go to platform.
- You have different kinds of products to sell with different setups. Below product types will explain below.
- Simple Products
- Configurable Products
- Bundle Products
- Group Products
- Virtual Products
- Downloadable Products
- You are willing to expend some extra bugs which results in exponential growth in speed and customer satisfaction hence the sales.
If you are in the above categories you can go for the Magento Open Source platform (previously known as Magento Community). However, if you have a bigger budget and need an enterprise level platform Magento Commerce (Previously known as Magento Enterprise) would be the ideal platform to choose.
What about the scenarios you may not go for Magento Platform
- You just want to build a temporary or one time seasonal business (Like selling masks during the COVID-19 pandemic).
- Your budget is very low
- You are a self employee business or you are just doing a part time business.
- You do not care about the quality of the customers buying experience much.
By now you know what the use case of the Magento is. Now we are going to see the basic functionalities of Magento. Before that you have to know there are two areas in Magento.
- Frontend (Store-front) – Frontend is basically target selling products to your customers.
- Backend (Admin area) – Backend is for Managing and reporting of your online store.
Some of frontend magento open source features:
- Homepage – Landing page of the website.
- Main Navigation Mini Shopping-Cart – Display the current cart summary.
- Product Page – Add to Card, Add to Wishlist, Display Prices, Display product details, Review Products, Display product Image and Product Name
- Category Page –
- CMS pages – Homepage, About Us, Contact Us
- Cart Page
- Checkout – Shipping and Billing address, Shipping method selection, Payment Method selections, Order and Order summary.
- My Account – Order History, User Details, Newsletter subscription details
Above are just a few main features of the Magento Frontend. If you would like to learn more about Magento you may follow this series of blog posts.
Some of backend magento open source features:
Many see Magento Frontend. However, it is just a tip of the iceberg. Magento backend has more complex functionality to help administrate the Magento eCommerce store. Some of the main features are listed below.
- Product Management
- Catalog Management
- Sales Management
- Credit Memo
- Customer Management
- Tax Management
- Store Management
- CMS composer
- System Configuration
- Payment gateway Configuration
We will be soon publishing a list of articles in our blog regarding Magento backend functionality and by subscribing to our mailing list you will be able to grab fresh knowledge as soon as they are published.
If we do not mention Magento 2 invasion of the eCommerce Solutions market, this introduction may not be completed. Until 2015, Magento gradually enhanced and improved on the same codebase they released at the beginning. This version is named as “Magento” but with the introduction of an efficient and optimized Magento 2 this was recognized as “Magento 1”. Addressing several performance, security and architectural issues Magento was released in 2015 as a beta version which quickly became more popular among the community. As Magento announced 30 July 2020 is the end of life for Magento 1, it is the Magento 2 will get all the treatments from Magento which is under Adobe Umbrella.
By now we hope you will have a basic understanding about Magento and it’s features. If you want to experience them please schedule a call with us for a free Magento Demo and Consultation. We can help you to understand how can you use Magento store to implement scalable eCommerce business
Magento 2 Web Development.
If you are going to build a new eCommerce platform in Magento we would be your ideal development arm. Read through to understand why we are saying it. If we started from the top, the company founder himself has been involved in Magento from late 2009. So it is almost a decade of experience in the team. Our whole company is built around Magento though we are involved in different kinds of software development languages and technologies. As a Magento specialized company we always look to deliver best quality websites to our clients. Not only quality external interface, but the code behind the view of the user is also carefully inspected by the team before releasing to the production to make sure that it is built according to the defined architecture and best practices of the Magento Company.
As a first step after contacting us, we do a high level requirement gathering and preparing a discovery document. Once the requirement gathering is done we let you know high level sales estimation which can be bit vary after the details requirement gathering. Once you agree and make the payment for the detail requirement gathering we do a WireFrame (If necessary), SRS and Technical Document. After this phase we let you know the exact amount of the project and if you agree, we will proceed with the UX design and start building the site. Click to learn more about Our process and Tools. Proper project Management with tools like Jira and continuous Quality Assurance from the beginning from the project by our QA team will be able to deliver websites which you and your Merchant like. Our internal SEO team will advise our developers throughout the development cycle to make sure all the onpage SEO is adhered correctly so you will get more visitors from the organic traffic. Moreover our UX team continuously monitors the progress of the website and advises the places where User Experience can be improved so the conversion rate would be high.
Magento 1 to Magento 2 migration
As the Magento 1 EOL was passed it is not wise to keep your cash cow anymore as hackers around the world are trying to find the vulnerabilities of the old web platforms which are no longer updating. Since you trust it once, why should not you trust its upgraded version now.
While Magento 1 to Magento 2 data import is somewhat supported by Magento itself through migration tools, the Magento theme needs to be reworked. This would be a great opportunity for you to get some traction through rebranding or just giving a new look to your old looking website. Magento upgradation not only an improvement of the look and feel but the speed as well. If your Magento website is built with professionals you would be able to use an advanced caching mechanism called Varnish.
Note: Varnish can only be used in a storefront if the dynamic data is fetched asynchronously through KnockoutJs from the backend. As this technique is not followed by most of the newbees and non-professionals, we get the complaint about the performance and speed from the online business owners who built their website through other Magento agencies and freelance developers.
On migration, we just do not copy the old website to new websites. We study the old site and identify the user friendly features and implement them in the new website as appropriately. If the feature can be enhanced, we move and develop the feature in the new Magento 2 instance. But we know some of the features are outdated and not recommended. Those features will be eliminated from the new website. Features like B2B warehouse management extensions are no longer needed to buy from the Magento Marketplace as they are now readily available with fresh Magento 2 Download (From Magento 2.4 onwards). So if you are planning to migrate your website get in touch with us and we help you to develop a more robust, enhanced and efficient website which looks nicer and user friendly so the site traffic and the conversion rates will rapidly go high.
Magento 2 maintenance
Maintaining Magento eCommerce software is equally important as marketing your business. You should have a monthly budget to allocate for maintenance and better if for enhancements. Good Softwares are updating very often because of two reasons. One they are releasing new features, two they are making security fixes and bug fixes as and when they identify vulnerabilities of their system. It is recommended to update your online stores as soon as these fixes are released to make sure your business and customers are safe from the hackers. When these updates are applying, some of the implemented functionality can be broken and they need to be fixed to have seamless online experience for your customers. Moreover any Magento hosted server can be filled with temporary files and log files which eats up the disk space and sometimes causes problems for the performance. Also with stacking the data some functions may start to work inefficiently and they need to be worked out.
Other than the bugs and updates we get reports from the Magento of a website audit. Furthermore we look whether there are any issues in the server or the php code by inspecting logs as well as through tools like newrelic. Because of these reasons you need monthly support and maintenance plans from highly capable professionals. Based on our customers budget we customize our packages and services they want. With our each maintenance package we allocate some hours that can be utilized for the development. If there are no bugs to cover the development hours of the current month, customers can request to allocate them for the enhancement for the next month.
Note: For all our clients who build their eCommerce website through us we give a free calendar month Magento 24/7 support and maintenance.*
Magento Extension Development & Magento 3rd API Integration
As a magento2 extension development company when we develop our plugins we try our best not to break other modules while optimization. Because of the depth knowledge of the eCommerce platforms architecture including Magento 2 we minimize the module coupling by using the best option to override or extend the functionality. Though our codes are self explanatory, with document comments and line comments we make the code easy to readable. Because of following Magento exact guidelines 99% of the time modules are running seamlessly without any issues in the event of a version upgrade.
Coucion: Following paragraph will be advanced for non-technical users.
If we mention some of the techniques to override custom modules are
- Writing Observers
- Plugins (Before Plugins, After Plugins, Around Plugins)
- Dependency Injections using the di.xml
- Use preferences using the di.xml
- Layout Xml overriding with sequence attributes in the module.xml and change the block classes without overriding and extending from the original classes.
We make the best use of the designed pattern like Factory Design Pattern, Proxy Design Pattern, Repository Design Pattern, suggested by Magento to develop efficient and non-coupled modules. Other than these we strictly instructed our Software Engineers to avoid using ObjectManager to create objects and using Constructor Dependency Injections.
For anyone want to know the Design pattern usage of the Magento can have a look at this answer in Magento Stack Exchange
If our module is related to frontend, we make sure those modules are perfectly working with or without varnish caching.
So if you want to create your own customizable module Get in touch with us.
“PWA is the new black” of the web industry. Because of the
- Less network resource usage
- Ability to work offline
- Working perfectly with any platform
- Do not need to create separate apps
- Do not need to host the apps in different stores.
PWA is rapidly adopted by web giants like Alibaba, Instagram, Tweeter. Magento find this is an opportunity to address the ever complaining higher resource utilization. Moreover, PWA helps Magento shopping carts to make the visual tear separate from the application tear. So the Ecommerce Solution Backend Code will be stored in one server and the store-front code in Angular or VueJs or React can be stored in another server. Once the request is done the frontend code will be downloaded to the users browser and the data will be fetched with the GraphQL.
Since PWA targets Mobile First approach this has an impact on the UX design as well. This will improve the Shopping-experience of shoppers hence drive more traffic to the eCommerce site. If you review the Magento demo PWA link it is totally different from the traditional Magento theme.
Magento Theme and Magento extensions installation
There are few ways to do the same tasks and some may be easy but not ideal, some may be difficult but in the long run you will get the benefit of effort you have put in advance. With most Magento plugins installations also it is the same scenario. In Magento if you install the plugin with composer install (if it is available to install as composer package), you do not need to worry about the updates much. Next time you run the composer update all the plugins will be updated according to the pre-given instructions. However, if the plugin is not available as a composer package then you have to install by file uploading. Once a plugin is installed it is necessary to check it thoroughly since it could break other plugins functionally. In that case as an experienced Open source ecommerce Development team we are able to resolve the conflicts by using the Magento fallback mechanism.
It needs expertise to set up themes as well. In the event of installing a theme have to be careful not to disturb the view of any custom plugins. However, this conflict occurs more than often. With our expert Magento team of developers we will be able to resolve these conflicts by customization and help you not to worry about the technology but the business operations.
Magento Code Inspection
Many websites out there have good UI with responsive features and look so great. However, when it comes to maintenance or scalability it would be near impossible for another Magento developer to continue the development. Sometimes when a bug comes it will take ages to make the website up-and-running again. There are many occurrences some merchants are complaining that the Magento eCommerce sites are under performing even though Magento is one of the best eCommerce platforms out there in the market. This could be because of two things. One is eCommerce development can not be done only with a knowledge of software programming. It needs many skills and knowledge such as the insight about the online retail, Order management and fulfillment mechanism, search-engine optimization and many more things like implementing payment gateways in a way that is PCI compliance.
Another point is for an ecommerce web development which sells products online better than your competitor, your eCommerce store should be performed without much bugs and also with a good speed. To stand-out among millions of ecommerce systems in the web code quality is must. Things like developing less CPU and Memory utilization code, making the code easy to read by adding humanly readable comments will be some of the actions that a good software developer will do when doing an ecommerce website development. However the level of ecommerce store developers are different from each other. Therefore to make sure that your code has built according to the standards we can help you. Our Magento developers will do both manual and tool based tests to make sure that the code is upto the standards. We would like it if you can participate in the project from the beginning of e-commerce website development. So weekly we can provide you a report about the code quality as we do internally for our internal development team.
eCommerce UX design
Though it is shopify, woocommerce, bigcommerce, prestashop or Magento, ecommerce web design should be done very carefully. Web-design is the one your client will experience after all. If the front end is not built carefully then the users will not believe your brand. Also your site may not be user friendly and seo-friendly which is crucial for selling online. In Digital commerce we focus on different elements for different purposes. As an example if in a product page, we try to make users buy the product. If in the homepage, we try to promote the branding and provide overall ideas about the website. While in the category page we may promote multiple product ordering and when customer in the checkout we may not try to encourage and go back to order more products.
In the homepage we will encourage users to do some actions with a questionnaire or a get quote or click a button with a timer to increase the urgency. If any section of the page if we could make the user do our intended action through a call to action button we may get more sales through our online ecommerce website. After all web-design does not mean coming up with a nice looking website. It is to develop, attractive yet make more conversions. If you are looking for a UX engineer rather than a Web designer, call us today and our team of experts would like to help you build a nice ecommerce theme. Just one more thing to mention, that when you develop an eCommerce website specially on top of an eCommerce platform the design should not be difficult to implement on top of the existing platform. Otherwise your cost will be getting very high for nominal UI components rather than better components that give higher ROI.
While the Magento website should be easy-to-use, it should also bug free. Though you have spent millions of bugs in marketing campaigns and Adwords, if the website you want is able to sell products online. The way any online businesses to increase sales is providing an uninterrupted online-shopping. Our experienced QA team will make sure that the site has built according to the requirement and UI is built according to the web designs. Some complex functions may not be captured by the developers as they look the web development in a constructive mindset. On the other hand QAs will be looking at the site in a destructive mindset. They will always look for the conditions that site is breaking. Any development that our eCommerce quotation that our eCommerce company does includes QA. However, if you have already outsourced your development to any of the 3rd party ecommerce companies we can help to make sure the quality of the application by doing a thorough QA on the application while the application is developed or at the end of the application development. Based on your budget and the level of quality you expect we can customize our QA package. Please get in touch with us to know more details about this service of NeoSolax (Pvt) Ltd.
There is a reason we placed this topic at the bottom of all the services we provided. If you have read up to now, you could understand the depth of knowledge we have in the eCommerce development domain. We could help you to save your valuable time and help you to create a less buggy system, if you have got our Magento consultancy for your project. Developing an ecommerce system without a proper knowledge about online-shops go wrong more than often. From the eCommerce website design to using SSL certification, there are things that you consider. On the business perspective whether your approach is B2B eCommerce, multi channel or omni channel, development strategies and the components of your website should be changed from the eCommerce design itself. With decades of experience developing and consulting eCommerce marketing and creating even enterprise ecommerce websites we have gained good knowledge in the e commerce solutions which we can provide you to increase your online sales. Moreover we know that online marketing is rapidly changing and we keep our eye open for new technologies like mobile commerce and social commerce. We would be further able to help you with your marketing campaigns and other outsourcing business needs through our internal team or with an external team you prefer.
List of non-functional requirements included in any of the above development services.
Security can not be taken easily for eCommerce stores. Even as a Best eCommerce platform if the development is done without a care, you will get customers will complain about information theft sooner than you expect after the launch of the website. Specially when you Accept payments through cards you have to make sure your website is PCI compliant. Using encryption and hashing when and where necessary will allow your merchant account not be affected by the law suites. As an End-to-End eCommerce service provider we care about the security highly and any of our solutions are bundled with the high level of back-office and frontend security.
We restate that performance is key for any selling platform or eCommerce services. If your website is slow and takes ages to load then you are wasting an opportunity as your visitors will be bounced form the website with a very high ratio. If the Back-office is too slow your internal staff may not be able to provide an efficient service to your customers. Any static content like images and videos are too large, then the users will not be able to use your app in a low bandwidth area. We know without a fast loading website your business will not perform well. Therefore we have special care for the performance with every of our technical services.
One of the requirements of any website today is they should work properly on all the devices including mobiles and other devices like tablets. Online storefronts that support responsiveness help to increase the user engagement with our sites and convert more traffic to the paying customers. With omnichannel concept mobile responsiveness is must as many of the consumers can check the Facebook page through the mobile phone and want to browse a product which we have published in the company FB page. With website development, extension development and theme development we make sure that we build the store design to be responsive so the brand online presence can be set up through multiple channels hence the site usability will be increased. If you want to create an online store with highly responsiveness please reach us today!
OnPage SEO is the methodology that google recommended most for any website to enhance the online presence and climb into the first few results of the google. Using designated HTML to the proper HTML tags. Respect the character limitation of the elements and not violating w3c standards and many more results higher onpage SEO improvement. While speed and performance are responsible for the most of the SEO what google ultimately checks is how user friendly is your site and how much engagement users will do in your site. As an ecommerce agency we make sure that all these components are enforced in our website before delivering it. From the requirement gathering to designing to QA we closely monitor these factors. Management review which does before the UAT release make sure that all these components are checked.
As our target is to deliver a quality product we know we make our fullest effort to build a product that generates more traffic to your online business. After all, we understand as a web development company that we will do better only if our client’s do better.
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